Summary

   ⚡Developed a strategic research roadmap aligning insights from 11 design teams, influencing 85% of the following year’s UX strategy.

   ⚡Led a workshop series that improved designer engagement by 70%, fostering greater collaboration across all group Bradesco teams.

   ⚡Identified and resolved a critical internal product issue before the holiday season, preventing financial losses and ensuring continuity of service.

  ⚡Successfully launched a cohesive company brand across web and mobile platforms.

   ⚡Delivered a fully functional and aesthetically aligned website, increasing client satisfaction and engagement.

   ⚡Provided strategic insights through a SWOT analysis and MoSCoW prioritization matrix to refine product direction.

  ⚡Conducted feasibility research on an internal innovation contest winner, preventing resource misallocation.

   ⚡Led a pivot strategy for product development, aligning user feedback with business goals.

   ⚡Developed and tested a revised MVP, ensuring a successful and scalable product launch.

  ⚡Designed and launched a chatbot for doctors on antibiotic use, improving accessibility to critical medical information.

  ⚡Conducted extensive research and blueprinting for a Virtual Emergency Room, optimizing workflows and usability.

  ⚡Led a cross-channel redesign of the core AI product, improving hospital staff adoption and efficiency.

  ⚡Designed and implemented a messaging tool, increasing user engagement and retention.

  ⚡Led the redesign of an internal system UI, improving efficiency and adoption by 30%.

  ⚡Analyzed internal product registration processes and identified improvement opportunities, reducing errors by 25% and enhancing overall efficiency.

  ⚡Delivered comprehensive benchmarking research that influenced future product strategy.

  ⚡Led usability enhancements that improved mobile interface usability and user engagement.

  ⚡ Supported focus groups and testing initiatives alongside the team, contributing to a 15% improvement in usability.